20 Anniversary Branding Campaign

Successfully organized and executed a 360-degree marketing campaign in Vietnam for MSI's 20th anniversary. The campaign combined ATL and BTL strategies, focusing on fan engagement, branding exposure, and sales promotion. It kicked off with KOL storytelling to highlight MSI's 20-year journey, building anticipation for the campaign. A digital ads strategy was implemented, featuring a phased social media plan that spotlighted MSI's milestones and promoted an offline event where fans could view historic models and win exclusive bundles. The grand offline event served as the campaign's centerpiece, drawing over 3,000 attendees who participated in activities, engaged with KOLs, and purchased laptops at a special discount. The campaign achieved significant results, selling over 50 laptops, generating 50 million impressions, and receiving coverage from over 100 media outlets within the campaign period.