Michael (Yu Jen) Chang
Marketing Manager
About Me
Hello, I'm Michael Chang, a marketing specialist with an MA in Marketing, experienced in cross-functional collaboration, project management, and delivering ATL & BTL strategies, PR, and event campaigns in the consumer electronics industry across international markets.
Experience
2021-Now
Micro-Star International
Marketing Section Manger
• Led a team of 7 across Vietnam, Cambodia, and Indonesia, improving productivity and fostering career growth.
• Developed and executed quarterly marketing plans with integrated ATL and BTL strategies to boost brand visibility.
• Acted as the liaison between headquarters and regional teams to align product messaging and marketing strategies.
• Directed global PR efforts, managing media kits, press releases, and launch events to ensure consistency with global branding and communication standards.
2019-2020
ViewSonic China
Assistant Marketing Manger
• Designed and implemented go-to-market strategies, leveraging influencers, media, and corporate partnerships to drive sales growth and increase market share in new segments.
• Spearheaded retailer training campaigns, boosting brand awareness and ensuring consistent messaging across retailer channels.
• Collaborated with the product management team during local NPI product introductions, providing marketing insights and developing comprehensive product materials.
• Partnered with the e-commerce team and vendors to schedule product and ad exposure on JD.com and Tmall, driving over 200% growth in ViewSonic projector sales.
2018-2019
BenQ Corp. China
Product Marketing Manger
• Developed and executed a product exposure strategy with influencers and media, boosting brand visibility and market penetration.
• Led creation of brand assets and executed communications via video ads, press releases, and offline campaigns, enhancing brand image.
• Managed content for the official website, optimizing articles, press materials, and product information to improve SEO rankings and enhance user experience.